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Performance Management:Enhancing cution Through a Culture of Dialogue_ppt 简介:
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PeterisChiefExecutiveOfficerforamedicalsupplymultinationalthatrecentlycraftedanewstrategytocountercompetitivethreats.Theplanstressedtheneedtocutcycletimeconcentratesalesonhigher-marginproductsanddevelopnewmarkets.
FourmonthsaftercirculatingtheplanPeterdida“walkaround”toseehowthingsweregoing.Hewasappalled.EverywherePeterturnedpeopledepartments—wholebusinessunits—simplydidn’t“getit.”
Firstsurprise:Engineering.Thegrouphadcutproductdesigntime30%meetingitsgoaltoincreasespeed-to-market.Good.ThenPeteraskedhowmanufacturingwouldbeaffected.Itturnedoutthenewdesignwouldtakemuchmoretimetomake.Totalcycletimeactuallyincreased.“Ourstrategicplanmessageisnotreallygettingthrough”Peterthought.
Secondsurprise:Sales.Thenewstrategycalledforashift—emphasizehighmarginsalesratherthatpushingproductdownthepipelineasfastaspossible.ButjustabouteverysalespersonPeterspoketowasmakingtransactionalsalestohigh-volumecustomers;hardlyanyonewasbuildingrelationshipswiththemostprofitableprospects.Salesisdoingjustwhatit’salwaysdonePeterthought.
Worstsurprise:Evenhistopteamthepeoplewho’dhelpedhimcraftthestrategywasnotstickingtoplan.Peteraskedateammember:“Whyareyouspendingallyourtimemakingsurethenewmachineryisworkinginsteadofdevelopingnewmarkets?”
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