茶馆选址及营销计划英文
类型：营销计划
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更新时间：07-17
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语言简体中文
大小：6.72 MB
Tag:营销计划书,年度营销计划,市场营销计划,营销工作计划
Torontoisfamousforitsmulti-culture.Therearemanydifferentnationsinthiscity.AmongthesenationsIndianandChineseimmigrantsarethemost.ManyChineseorIndianpeoplelovetohaveacupoftraditionalteainsteadofcoffeeduringtheday.TheyarenotusedtogoingtoTimHortonorStarbucksformeetingtheirfriendsandspenttimealone.TheyneedaplacetheycanfeelcomfortableandAsian.Ateaplaceforethniccommunitytosocialisondemand.
CurrentlyteaismorepopularthaneverinNorthAmerica.CaiQuanbao(1998)thepresidentoftheTeaAssociationoftheUSAforecaststheteamarketandstatesthat"teawillcontinuetogrowatdoubledigitratesoverthenextseveralyearsandmightevenexceedthoseexpectationswithincreasedmarketinginvestment"(p10).TheteasalonsfirstappearedinNewYorkCityandhaveincreasedforthelastseveralyears(Teatime1998).EveryindicationisthattherewillbeastrongmarketforteaintheUnitedStatesforthenextfiveortenyears(BarrV.&BroudyC.E.(1996).Canadiansdrinkover7billioncupsofteaeachyear(www.theteashop.com).
OnthebasisoftheseliteratureresearchandmarketresearchindowntownTorontoIamplanningtoopenateashopindowntownToronto.Iwilldetailmyproposalinthefollowingsections.
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Tag:营销计划，营销计划书,年度营销计划,市场营销计划,营销工作计划，市场营销 - 营销计划
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