Big Brand - Engagement Results

Big Brand - Engagement Results 简介： Big Brand - Engagement Results为http://www.pxzj8.com整理发布，类型为品牌管理，本站还有更多关于战略品牌管理,品牌管理制度,品牌管理课件,品牌管理试题，市场营销 - 品牌管理的资料。 正文： Theclientisanapparelcompanywithglobalbrandrecognitionandproducts
availableinvirtuallyeverycountryintheworld.Tokeeptheircompetitorsinthe
darkwewillcalltheclientBigBrand.BigBrandhasbeendeliveringsportsapparel
andaccessoriestocustomersformostofacentury.BigBrandhasasimplestrategy
?tocontinuouslystrengthenbrandsandproductstoimprovetheircompetitive
positionandfinancialperformance.Theclienthadannualsalesof?7billionwith?
billioninannualnetprofit.SixbillionoftheannualsalesaretoRetailPartnersand1
billioncomesfromBigBrand抯ownretailstores.
Theyhavetwoseasonsannually.Toremaincompetitivemanufacturingmovedto
thirdworldcountriestotakeadvantageoflowcostlabor.Manufacturingleadtime
isbetween2and4monthsandtransportationleadtimeisbetween4and6weeks.
TodayBigBrandordersinventory5to9monthsbeforetheinventoryisintroduced
tothepublic.
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Tag:品牌管理，战略品牌管理,品牌管理制度,品牌管理课件,品牌管理试题，市场营销 - 品牌管理